- Company
- Stackfield
- Industry
- B2B SaaS
- Region
- Berlin, Germany
- Run by
- Paid Ads, Website, Conversion
Demo requests were rising but sales accepted fewer than one in four.
Diligent connected Paid Ads, Website and Conversion to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
Demo requests were rising but sales accepted fewer than one in four.
What the team found: Search terms with "free" and "template" drove half the demos and none of the revenue.
What the team did
Gio cut the leaking terms, Kit launched a use-case page per industry, and Echo routes small teams to self-serve.
- GioGoogle expert
- KitLanding page builder
- EchoLead conversion lead
The result
Sales-accepted demos up 2.2x at the same spend.
What the system learned: Visitors who read the security page first close at twice the rate.
“I approve three or four moves a week. The rest happens on its own, with a record of why.”
Oliver GrantVP Marketing, Stackfield