- Company
- Pulse Fitness Co.
- Industry
- Fitness
- Region
- Austin, USA
- Run by
- Lifecycle, Conversion
Hundreds of members lapsed every quarter without anyone noticing.
Diligent connected Lifecycle and Conversion to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
Hundreds of members lapsed every quarter without anyone noticing.
What the team found: Members who missed two weeks rarely came back unless someone reached out personally.
What the team did
Luna spots members going quiet and sends a personal note with a class they liked. Echo handles the replies and rebooks them.
- EchoLead conversion lead
- LunaLifecycle manager
The result
1,140 members reactivated in six months.
What the system learned: A message naming the coach works better than a discount.
“It noticed members drifting away before we did, and brought them back.”
Marcus TanOperations Director, Pulse Fitness Co.