- Company
- Loanwise
- Industry
- Fintech
- Region
- Gurgaon, India
- Run by
- The Analyst, Paid Ads, Conversion
Cheap leads looked great on Meta and failed at credit checks.
Diligent connected The Analyst, Paid Ads and Conversion to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
Cheap leads looked great on Meta and failed at credit checks.
What the team found: Two campaigns with the lowest cost per lead had the highest rejection rate.
What the team did
Dili connected approvals from the CRM, Max shifted budget to audiences that get approved, and Echo pre-qualifies income before the application.
- MaxMeta expert
- EchoLead conversion lead
- DiliThe Analyst
The result
Cost per approved loan down 33%.
What the system learned: Salaried applicants from tier-2 cities approve 1.7x more often than the platform average suggests.
“Our cost per approved loan fell by a third. Cheap leads used to look great on Meta and then fail the credit check.”
Vikram BatraGrowth Lead, Loanwise