- Company
- Kavya Skin
- Industry
- D2C beauty
- Region
- Mumbai, India
- Run by
- Lifecycle, Paid Ads
Growth depended on new customers from Meta while past buyers were ignored.
Diligent connected Lifecycle and Paid Ads to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
Growth depended on new customers from Meta while past buyers were ignored.
What the team found: Customers who bought twice had 5x the lifetime value, and most never got a second message.
What the team did
Luna runs replenishment and win-back flows on WhatsApp and email. Ivy refreshed tired ads with real product shots.
- IvyCreative manager
- LunaLifecycle manager
The result
Repeat buyers now drive 41% of revenue, up from 18%.
What the system learned: A reminder on day 38 lands better than day 30 for a 45-day product.
“Our best customers were already on our list. Diligent simply started talking to them.”
Meera KapoorCo-founder, Kavya Skin