- Company
- The Juniper Stay
- Industry
- Hospitality
- Region
- Goa, India
- Run by
- SEO & AEO, Reputation, Lifecycle
Most bookings came through marketplaces at 18% commission.
Diligent connected SEO & AEO, Reputation and Lifecycle to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
Most bookings came through marketplaces at 18% commission.
What the team found: Guests searched the property name, then booked elsewhere because the site ranked below the marketplaces.
What the team did
Atlas rebuilt the site to answer guest questions and appear in AI travel answers. Rhea lifted the review rating. Luna invites past guests back each season.
- AtlasSearch & AI answers lead
- LunaLifecycle manager
- RheaReputation manager
The result
Direct bookings up 72%, rating from 4.3 to 4.8.
What the system learned: Pages that answer "is it good for families" win the most AI answer mentions.
“Guests find us directly now, and they arrive having read our reviews.”
Lena FernandesOwner, The Juniper Stay