- Company
- Halden Homes
- Industry
- Real estate
- Region
- Munich, Germany
- Run by
- Conversion, Paid Ads, The Analyst
Plenty of leads, very few site visits, and the sales team stopped trusting marketing.
Diligent connected Conversion, Paid Ads and The Analyst to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
Plenty of leads, very few site visits, and the sales team stopped trusting marketing.
What the team found: 45% of spend produced leads with no budget or wrong location.
What the team did
Echo qualifies budget and location before a call. Gio added negatives for rental searches. Dili joined CRM site-visit data back to each campaign.
- GioGoogle expert
- EchoLead conversion lead
- DiliThe Analyst
The result
Site visits up 64%, spend on junk leads down 45%.
What the system learned: Leads who pick a floor plan on WhatsApp are four times more likely to visit.
“For the first time, sales and marketing look at the same number: site visits.”
Farah SiddiquiHead of Sales, Halden Homes