- Company
- Brightpath Academy
- Industry
- Education
- Region
- Pune, India
- Run by
- Conversion, Paid Ads, Website
4,200 Meta leads a month, but counsellors reached fewer than 40% within a day.
Diligent connected Conversion, Paid Ads and Website to the same record of spend, leads, conversations, and closed sales, so every move could be judged on customers, not clicks.
The challenge
4,200 Meta leads a month, but counsellors reached fewer than 40% within a day.
What the team found: 31% of spend went to audiences that never enrolled, and WhatsApp replies took 6 hours on average.
What the team did
Echo now answers every enquiry on WhatsApp in under a minute and books counselling calls. Max moved budget to three proven audiences. Kit rebuilt the course landing page.
- MaxMeta expert
- KitLanding page builder
- EchoLead conversion lead
The result
Qualified enquiries up 2.6x in 90 days, cost per enrolled student down 38%.
What the system learned: Parents who ask about fees first convert best when the reply includes the scholarship page.
“We stopped buying leads and started enrolling students. The team answers parents faster than we ever could.”
Anika DeshmukhDirector of Admissions, Brightpath Academy