Why the first minute matters
Intent fades fast. A parent asking about weekend batches at 9 pm is comparing three options that evening. The first useful answer usually wins the conversation.
Answer the question, then offer two slots
A useful first reply answers what was asked: fees, timings, availability. It then offers two specific times for a call. Two concrete slots book more conversations than a calendar link.
Follow up like a person
If the lead goes quiet, follow up once the next morning with something new, such as a scholarship page or a short video. Then follow up once more before the weekend. Log every touch so the next person picks up the context.